As a crowdfunding based company, our brand is for you, the masses! These guidelines will ensure consistency when representing the iOWN Token brand in promotional and communication materials
The log is the most important element in our visual and brand identity. Please ensure that it is not placed in a crowded area of placement and has a clear area around it. The logo with the black iOWN should have a white background and the white logo can used on dark backgrounds.
The Lion has many characteristics we follow. Part of the Pride, iOWN as a Crowdfunding platform works closely with the masses to achieve results collectively just like a Pride of Lions! They are also brave, protective and are willing to fight...Just like our spirit! The Blue Symbol can be used on any background color Dark or Light and is our current ticker symbol The white symbol can only be used on dark backgrounds only.
Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional. Blue represents both the sky and the sea, iOWN Token will be utilized in projects in between these 2 elements. The iOWN blue is associated with open spaces, freedom, intuition, imagination, expansiveness and inspiration.
The font we use is "Helvetica" which is clean and clear and can be used in different weights.
